With the combined launch of Microsoft Windows Server 2008, SQL Server 2008 and Visual Studio 2008, the Microsoft Heroes Launch 2008 was successfully carried out. ObTech is exposed to a high-level industry representation and valuable leads capitalize in this ideal event to showcase the latest products and services to highly targeted audiences and develop strategic relationships through networking.

At the 1st day of the event, 8th April 2008 which showcase a total of 21 partners, had successfully attracted more than 4000 attendees which most of them are IT Professionals and Developers.

To create the awareness, the activities organizer of Microsoft Heroes Launch, Crystal Edge, organized a few activities such as: “Heroes Trivia”, “The Siren Summons!”, “Amazing Heroes Race” and Lucky Draw to let the visitors came around booths during the activities.

As a representative of SAP in this event, we manage to get quality contacts from key decision makers of companies. Besides that, we were able to raise awareness about SAP and ObTech as a Value Added Reseller Partner of SAP. Our main objective to generating leads was achieved through many interested delegates wanting to know more about SAP Business One compared to their current systems.